Great dating email subject lines
For more advice, check out our top tips for writing your online dating profile. Again, don’t panic – it doesn’t have to be the best, most perfect subject line in the history of dating sites. If your match mentions loving a specific film, use a quote from it as your subject.
If they love a certain stand-up comic, use the beginning of one of their jokes (Google is your friend at times like these).
They perform the same function as a headline by attracting attention and getting your email content a chance to be read. But the context is different, with the email space having its own funky little quirks that need to be accounted for.
When you’re writing your next subject line, run it through this checklist, based on the Four “U” Approach to headline writing: When you’re trying to get someone to take valuable time and invest it in your message, a subject line that properly incorporates all four of these elements can’t miss.
This is basic, but sometimes daters forget that the first thing a match will do when they receive an interesting email is click on the profile of the person who sent it.
If your profile is half-finished, or Arctic in its brevity, or doesn’t include photos, most likely you won’t receive a reply.
If it’s just their dazzling smile or their sparkly blue eyes, that’s fine!Twelve years ago when I started in email publishing, people would sign up for anything remotely interesting. But if you do gain that initial trust, and more importantly, , you can write pretty lame subject lines and people will still read your messages.Just as with that ditzy friend from high school who nonetheless always has something interesting to say, trust and substance matter most.The folks at Mail Chimp say it perfectly: “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” Why do these things matter?Well, the average business person receives 121 emails a day.
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A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike.